{"title":"Shop by Age","description":"\u003cp\u003eFind the perfect toy for your child's age. Browse our curated collections by age group.\u003c\/p\u003e","products":[{"product_id":"cozy-newborn-infant-lounger-for-playtime-soft-bluebell-design-for-babies-0-9-months-1","title":"Baby Lounger","description":"\u003ch1\u003eInfant Lounger for Cozy Playtime\u003c\/h1\u003e\n\u003cp\u003eThe Infant Lounger is expertly crafted for babies aged 0-9 months, providing a snug and comfortable space for your little one to engage and bond during playtime. Designed to hug your baby's body, it creates a safe environment for active interaction.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eCozy Design: Hugs your baby's body for a secure feeling.\u003c\/li\u003e\n\u003cli\u003eAge-Appropriate: Suitable for infants from 0 to 9 months.\u003c\/li\u003e\n\u003cli\u003ePlaytime Focused: Ideal for engaging and bonding with awake babies.\u003c\/li\u003e\n\u003cli\u003eSafe Space: Specifically designed for play, not for sleep.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAge Range: 0-9 months\u003c\/li\u003e\n\u003cli\u003eMaterial: Soft, breathable fabric\u003c\/li\u003e\n\u003cli\u003eDimensions: Compact and portable\u003c\/li\u003e\n\u003cli\u003eDesign: Bluebell pattern\u003c\/li\u003e\n\u003cli\u003eUsage: For playtime and bonding\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Envires Baby","offers":[{"title":"White","offer_id":56040241496439,"sku":"#45034343","price":59.95,"currency_code":"GBP","in_stock":true},{"title":"Green","offer_id":56040241529207,"sku":"#4503434353","price":59.95,"currency_code":"GBP","in_stock":true},{"title":"Pink","offer_id":56040241561975,"sku":"#44334343","price":59.95,"currency_code":"GBP","in_stock":true},{"title":"Beige","offer_id":56040241594743,"sku":"#2453034343","price":59.95,"currency_code":"GBP","in_stock":true},{"title":"Mint Gray","offer_id":56113840980343,"sku":"#45034343422","price":59.95,"currency_code":"GBP","in_stock":true},{"title":"Silver","offer_id":56113856282999,"sku":"#45033232343","price":59.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0955\/8445\/2983\/files\/Cozy_Newborn_Infant_Lounger_for_Playtime__Soft_Bluebell_Design_for_Babies_0-9_Months_1_db0aff11-d3c1-4c8e-bbc8-c78fac8d0b81.jpg?v=1771418217"},{"product_id":"organic-cotton-feeding-support-pillow","title":"Feeding Pillow","description":"\u003ch1\u003eFeeding Support for Comfortable Nursing\u003c\/h1\u003e\n\u003cp\u003eThe Feeding Support is expertly designed to cater to the unique feeding needs of you and your baby. With its narrow ends that tuck behind your back or side and a thick center, it positions your baby perfectly for both nursing and bottle feeding, allowing you to relax during feeding time.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eOrganic Cotton: Safe for your baby, free from harmful chemicals.\u003c\/li\u003e\n\u003cli\u003eMachine Washable: Easy to clean with no added chemicals or flame retardants.\u003c\/li\u003e\n\u003cli\u003ePerfect Dimensions: Measures 20 x 18 x 6 inches for optimal support.\u003c\/li\u003e\n\u003cli\u003eComfortable Design: Thick center provides ideal positioning for feeding.\u003c\/li\u003e\n\u003cli\u003eSafety Focused: Not a sleeping device; designed for supervised feeding only.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDimensions: 20 x 18 x 6 inches\u003c\/li\u003e\n\u003cli\u003eMaterial: Organic cotton cover with polyester fiber fill\u003c\/li\u003e\n\u003cli\u003eCare Instructions: Machine wash on a cold gentle cycle\u003c\/li\u003e\n\u003cli\u003eDrying Instructions: Air dry flat, then tumble dry on low\u003c\/li\u003e\n\u003cli\u003eSafety Guidelines: Not to be used in cribs or as a sleep device\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Envires Baby","offers":[{"title":"Pink","offer_id":56102596804983,"sku":null,"price":59.95,"currency_code":"GBP","in_stock":true},{"title":"Light green","offer_id":56102596837751,"sku":null,"price":59.95,"currency_code":"GBP","in_stock":true},{"title":"White","offer_id":56102596870519,"sku":null,"price":59.95,"currency_code":"GBP","in_stock":true},{"title":"Beige","offer_id":56102596903287,"sku":null,"price":59.95,"currency_code":"GBP","in_stock":true},{"title":"Gray","offer_id":56102596936055,"sku":null,"price":59.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0955\/8445\/2983\/files\/Organic_Cotton_Nursing_Pillow_for_Comfortable_Breastfeeding_and_Feeding_Support_-_Adjustable_Design__Machine_Washable__20_x_18_x_6_Inches_0_18ea8b12-e126-42d7-bc98-efa9d09d1f6a.jpg?v=1771418228"},{"product_id":"infant-wedge-pillow-for-better-sleep","title":"Infant Sleep Pillow","description":"\u003ch1 data-start=\"548\" data-end=\"594\"\u003e\u003cstrong data-start=\"552\" data-end=\"594\"\u003eBaby Wedge Pillow for Enhanced Comfort\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp data-start=\"596\" data-end=\"864\"\u003eThe Baby Wedge Pillow provides gentle support and comfort during your baby’s rest time. Designed with a soft incline for cozy relaxation, it helps create a comfortable resting position and meets high safety and quality standards. Perfect for use in cribs or bassinets.\u003c\/p\u003e\n\u003cp data-start=\"866\" data-end=\"882\"\u003e\u003cstrong data-start=\"866\" data-end=\"882\"\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"883\" data-end=\"1186\"\u003e\n\u003cli data-start=\"883\" data-end=\"944\"\u003e\n\u003cp data-start=\"885\" data-end=\"944\"\u003e\u003cstrong data-start=\"885\" data-end=\"905\"\u003eElevated Design:\u003c\/strong\u003e Supports a relaxed resting position.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"945\" data-end=\"1006\"\u003e\n\u003cp data-start=\"947\" data-end=\"1006\"\u003e\u003cstrong data-start=\"947\" data-end=\"972\"\u003eSoft Gradual Incline:\u003c\/strong\u003e Adds extra comfort during rest.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1007\" data-end=\"1076\"\u003e\n\u003cp data-start=\"1009\" data-end=\"1076\"\u003e\u003cstrong data-start=\"1009\" data-end=\"1027\"\u003eUniversal Fit:\u003c\/strong\u003e Fits securely under most standard crib sheets.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1077\" data-end=\"1134\"\u003e\n\u003cp data-start=\"1079\" data-end=\"1134\"\u003e\u003cstrong data-start=\"1079\" data-end=\"1092\"\u003ePortable:\u003c\/strong\u003e Lightweight and easy to move or adjust.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1135\" data-end=\"1186\"\u003e\n\u003cp data-start=\"1137\" data-end=\"1186\"\u003e\u003cstrong data-start=\"1137\" data-end=\"1151\"\u003eEasy Care:\u003c\/strong\u003e Designed for everyday convenience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1188\" data-end=\"1208\"\u003e\u003cstrong data-start=\"1188\" data-end=\"1206\"\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1209\" data-end=\"1309\"\u003e\n\u003cli data-start=\"1209\" data-end=\"1238\"\u003e\n\u003cp data-start=\"1211\" data-end=\"1238\"\u003e\u003cstrong data-start=\"1211\" data-end=\"1224\"\u003eMaterial:\u003c\/strong\u003e Memory Foam\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1239\" data-end=\"1263\"\u003e\n\u003cp data-start=\"1241\" data-end=\"1263\"\u003e\u003cstrong data-start=\"1241\" data-end=\"1250\"\u003eSize:\u003c\/strong\u003e 33×33×7 cm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1264\" data-end=\"1309\"\u003e\n\u003cp data-start=\"1266\" data-end=\"1309\"\u003e\u003cstrong data-start=\"1266\" data-end=\"1287\"\u003ePackage Includes:\u003c\/strong\u003e 1 Baby Wedge Pillow\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Envires Baby","offers":[{"title":"Default Title","offer_id":56040251228535,"sku":"2131#324","price":34.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0955\/8445\/2983\/files\/babies_5000x_9952e664-4ae2-4c01-b7fd-06b0aaa4b958.webp?v=1773431321"},{"product_id":"organic-newborn-pillow","title":"Soft Huggable Pillow","description":"\u003ch1\u003eUltra-Soft Baby Pillow for Newborns\u003c\/h1\u003e\n\u003cp\u003eThis premium baby pillow is crafted from organic cotton, ensuring a gentle touch on your baby's delicate skin while providing essential support. Designed to promote a healthy head shape, it creates an optimal sleeping environment for your little one.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eOrganic Cotton: Soft and safe for sensitive skin.\u003c\/li\u003e\n\u003cli\u003eHead Shaping Design: Encourages healthy head development.\u003c\/li\u003e\n\u003cli\u003eAdjustable Side Height: Customizable comfort to prevent flat-head syndrome.\u003c\/li\u003e\n\u003cli\u003eOptimal Support: Provides the right balance of comfort and support for peaceful sleep.\u003c\/li\u003e\n\u003cli\u003eEasy to Clean: Removable cover for hassle-free maintenance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial: Organic cotton\u003c\/li\u003e\n\u003cli\u003eDimensions: 20 x 15 inches\u003c\/li\u003e\n\u003cli\u003eWeight: 1.5 lbs\u003c\/li\u003e\n\u003cli\u003eCare Instructions: Machine washable cover\u003c\/li\u003e\n\u003cli\u003eAge Range: Newborn to 12 months\u003c\/li\u003e\n\u003cli\u003eColor Options: Available in multiple colors\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Envires Baby","offers":[{"title":"Default Title","offer_id":56040254800247,"sku":"23423#124523","price":44.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0955\/8445\/2983\/files\/Ultra-Soft_Organic_Cotton_Baby_Pillow_for_Newborns__Head_Shaping_Support_and_Adjustable_Comfort__Easy_to_Clean_0_d4ac3134-f64f-46a8-9c6f-ce09154713ac.jpg?v=1771418236"},{"product_id":"gentle-baby-patter-for-sleep-training-adjustable-patting-speed-soft-baby-safe-material-0-24-months","title":"Gentle Baby Patter","description":"\u003ch1\u003eGentle Baby Patter for Soothing Sleep\u003c\/h1\u003e\n\u003cp\u003eThe Gentle Baby Patter is designed to provide comfort and security for your little one, making it ideal for newborns to toddlers (0–24 months). This innovative sleep aid helps ease fussiness and supports sleep training through its gentle, rhythmic patting motion.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSoothing Sleep Induction: Gently taps your baby's tummy or bottom, easing fussiness and anxiety for peaceful sleep.\u003c\/li\u003e\n\u003cli\u003eComfort Security: Mimics a mother’s touch, preventing startle reflexes and offering a sense of safety throughout the night.\u003c\/li\u003e\n\u003cli\u003eMother’s Palm Simulation: Delivers about 200g of soft vertical pressure, similar to a gentle parental pat, without causing arm fatigue.\u003c\/li\u003e\n\u003cli\u003eBaby-Safe Materials: Constructed from Class A, 100% baby-grade polyester fiber with pearl cotton filling, ensuring safety and comfort.\u003c\/li\u003e\n\u003cli\u003eMulti-Functional Design: Supports sleep training, eases separation anxiety, and helps prevent rolling over during sleep.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSuitable Age: 0–24 months\u003c\/li\u003e\n\u003cli\u003eDimensions: 23 inches\u003c\/li\u003e\n\u003cli\u003eMaterial: 100% baby-grade polyester fiber with pearl cotton filling\u003c\/li\u003e\n\u003cli\u003eAdjustable Patting Speeds: 3 levels for customized comfort\u003c\/li\u003e\n\u003cli\u003eWeight: Approximately 200g of soft pressure\u003c\/li\u003e\n\u003cli\u003eCare Instructions: Removable cover, machine washable on a gentle cycle\u003c\/li\u003e\n\u003cli\u003eUsage: Ideal for crib or bassinet placement\u003c\/li\u003e\n\u003cli\u003eSafety Guidelines: Use under adult supervision, keep baby on their back\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"UK","offers":[{"title":"Default","offer_id":56108931842423,"sku":"Mk1762166053690835546","price":51.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0955\/8445\/2983\/files\/Gemini_Generated_Image_841hfs841hfs841h.png?v=1771418246"},{"product_id":"soft-baby-head-protector-with-adjustable-straps-breathable-cotton-safety-shield-for-fall-protection-and-comfortable-fit","title":"Baby Head Protector","description":"\u003ch1\u003eUltimate Baby Head Protector for Safe Exploration\u003c\/h1\u003e\u003cp\u003eKeep your little one safe during their adventures with this soft baby head protector. Designed to provide effective protection against falls and bumps, it allows your baby to move freely while exploring the world around them.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eOptimal Safety: Offers gentle protection from falls and bumps with high-quality materials.\u003c\/li\u003e\n\u003cli\u003eComfortable Fit: Ergonomically designed to fit perfectly around your baby’s head without discomfort.\u003c\/li\u003e\n\u003cli\u003eAdjustable Straps: Grows with your baby for long-lasting use.\u003c\/li\u003e\n\u003cli\u003eStylish and Cute: Comes in fun, playful patterns that make your baby look even more adorable.\u003c\/li\u003e\n\u003cli\u003eBreathable Material: Lightweight and airy design for lasting comfort, even during active play.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eGender: Unisex\u003c\/li\u003e\n\u003cli\u003eFilling: PP Cotton\u003c\/li\u003e\n\u003cli\u003eMaterial: Cotton \/ Polyester\u003c\/li\u003e\n\u003cli\u003eAdjustable Straps: For a fit that grows with your baby\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"UK","offers":[{"title":"Turtle","offer_id":56108945178999,"sku":"NE1762166336281841336","price":35.99,"currency_code":"GBP","in_stock":true},{"title":"Butterfly","offer_id":56108945211767,"sku":"ke1762166336281992301","price":35.99,"currency_code":"GBP","in_stock":true},{"title":"Bee","offer_id":56108945244535,"sku":"Ea1762166336282131305","price":35.99,"currency_code":"GBP","in_stock":true},{"title":"Astronaut","offer_id":56108945277303,"sku":"ZE1762166336282256960","price":35.99,"currency_code":"GBP","in_stock":true},{"title":"Unicorn","offer_id":56108945310071,"sku":"hP1762166336282365616","price":35.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0955\/8445\/2983\/files\/Soft_Baby_Head_Protector_with_Adjustable_Straps__Breathable_Cotton_Safety_Shield_for_Fall_Protection_and_Comfortable_Fit_0.jpg?v=1762166395"},{"product_id":"montessori-sensory-board-for-toddlers-portable-learning-tool-for-creative-exploration-durable-felt-age-2-5-space-dinosaurs-unicorn-themes","title":"Montessori Sensory Board","description":"\u003ch1\u003eMontessori Sensory Board for Engaging Toddler Exploration\u003c\/h1\u003e\u003cp\u003eIntroduce your toddler to a world of sensory discovery with our Montessori Sensory Board. 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